So what do we at citema have in common with the Giesinger Bräu brewery? 🍺 💚

Innovative. Courageous. High quality. Very digestible and a lot of fun. 😉

Anyone who lives in Munich is sure to have come across the so called “Giesinger Bräu Stehausschänke”. But what’s the story behind this young brewery, which is challenging Munich’s long-established breweries and becoming increasingly popular?

An unusual brewery tour awaited us at the citema Stammtisch in the north of Munich! Founded like a real Silicon Valley IT success story – in a garage – Giesinger Biermanufaktur & Spezialitätenbraugesellschaft mbH has its new plant location here. With a cool “Erhellung” (meaning “enlightment”) in hand, we learned what Munich water and Munich air are all about and how the fine barley juice is brewed in Germany’s most modern brewery using Artificial Intelligence. A project that requires courage and is rewarded with success!

The parallels initially drawn as a joke became more and more real as the evening progressed – at the latest when we learned that Giesinger Bräu has a beer variety called “Innovator” on offer: This young and dynamic brewery also pursues its goals with great commitment, cool ideas and the latest technologies.

We were impressed by the Giesinger team, where tradition meets innovation and which is shaking up Munich’s beer culture “Straight outta Giasing”. Cheers to that! 🍻